TY  - BOOK
AU  - Kotler,Philip(AccNo:39746 Ref)
AU  - Keller,Kevin Lane
TI  - Marketing management
T2  - 15th ed
SN  - 9789332557185
PY  - 2018///
KW  - Marketing
N1  - Part 1. Understanding Marketing Management -- Part 2. Capturing Marketing Insights -- Part 3. Connecting with Customers -- Part 4. Building Strong Brands -- Part 5. Creating Value -- Part 6. Communicating Value -- Part 7. Delivering Value -- Part 8. Conducting Marketing Responsibly for Long-Term Success -- Appendix: Sonic Marketing Plan and Exercises -- Endnotes -- Glossary
ER  -