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Planning, implementing, and evaluating health promotion programs :

by McKenzie,(Acc.No:39611 Ref)
Additional authors: Neiger, Brad L., | Thackeray, Rosemary,
Physical details: xviii, 478 pages : illlustrations ; ISBN:9780134219929; 0134219929. Year: 2017
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Item type Current location Call number Status Date due Barcode
Books Books Reference Section (PUMHS Central Library)
613.0973 (Browse shelf) Available 39611 Ref

Health education, health promotion, health education specialists, and program planning -- Starting the planning process -- Models for program planning in health promotion -- Assessing needs -- Measurement, measures, measurement instruments and sampling -- Mission statement, goals, and objectives -- Theories and models commonly used for health promotion interventions -- Interventions -- Community organizing and community building -- Identification and allocation of resources -- Marketing : developing programs that respond to the wants and needs of the priority population -- Implementation : strategies and associated concerns -- Evaluation : an overview -- Evaluation approaches and designs -- Data analysis and reporting

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Seventh Edition features updated information throughout, including the new Responsibilities and Competencies generated from the Health Education Specialist Practice Analysis-2015 (HESPA-2015), and reflects the latest trends in the field

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