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1. Health care marketing : by Fortenberry, John L.(Acc.No:39733 Ref) Publication: Sudbury, Mass. : Jones and Bartlett Publishers, 2010 . xxiii, 311 p. : , Rev. ed. of.: Marketing tools for healthcare executives / John L. Fortenberry, Jr., 2nd ed., c2005. Date: 2010 Availability: Items available: Reference Section (PUMHS Central Library) (1),

2. Marketing management / by Kotler, Philip.(Acc.No:39746 Ref) Publication: 2018 . xxvi, 756 pages, 118 variously numbered pages : Date: 2018 Availability: Items available: Reference Section (PUMHS Central Library) (4),


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