Marketing management /
by Kotler, Philip.(Acc.No:39746 Ref)
Additional authors:
Keller, Kevin Lane,
Series:
15th ed.
Edition statement:15th ed.
Physical details: xxvi, 756 pages, 118 variously numbered pages : color illustrations ;
ISBN:9789332557185; 9332557187.
Subject(s):
Marketing
Year: 2018
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Reference Section (PUMHS Central Library) | Available | 39746 Ref | ||
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Books
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Reference Section (PUMHS Central Library) | Available | 39747 Ref | ||
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Books
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Reference Section (PUMHS Central Library) | Available | 39748 Ref | ||
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Books
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Reference Section (PUMHS Central Library) | Available | 39749 Ref |
Part 1. Understanding Marketing Management -- Part 2. Capturing Marketing Insights -- Part 3. Connecting with Customers -- Part 4. Building Strong Brands -- Part 5. Creating Value -- Part 6. Communicating Value -- Part 7. Delivering Value -- Part 8. Conducting Marketing Responsibly for Long-Term Success -- Appendix: Sonic Marketing Plan and Exercises -- Endnotes -- Glossary.
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