Kotler, Philip.(Acc.No:39746 Ref)
Marketing management / - 15th ed. - 2018 - xxvi, 756 pages, 118 variously numbered pages : color illustrations ; - 15th ed. .
Part 1. Understanding Marketing Management -- Part 2. Capturing Marketing Insights -- Part 3. Connecting with Customers -- Part 4. Building Strong Brands -- Part 5. Creating Value -- Part 6. Communicating Value -- Part 7. Delivering Value -- Part 8. Conducting Marketing Responsibly for Long-Term Success -- Appendix: Sonic Marketing Plan and Exercises -- Endnotes -- Glossary.
9789332557185 9332557187
Marketing
Marketing management / - 15th ed. - 2018 - xxvi, 756 pages, 118 variously numbered pages : color illustrations ; - 15th ed. .
Part 1. Understanding Marketing Management -- Part 2. Capturing Marketing Insights -- Part 3. Connecting with Customers -- Part 4. Building Strong Brands -- Part 5. Creating Value -- Part 6. Communicating Value -- Part 7. Delivering Value -- Part 8. Conducting Marketing Responsibly for Long-Term Success -- Appendix: Sonic Marketing Plan and Exercises -- Endnotes -- Glossary.
9789332557185 9332557187
Marketing