Marketing management / (Record no. 33986)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00834cam a2200181Ii 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332557185 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9332557187 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kotler, Philip.(Acc.No:39746 Ref) |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxvi, 756 pages, 118 variously numbered pages : |
| Other physical details | color illustrations ; |
| 490 ## - SERIES STATEMENT | |
| Series statement | 15th ed. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1. Understanding Marketing Management -- Part 2. Capturing Marketing Insights -- Part 3. Connecting with Customers -- Part 4. Building Strong Brands -- Part 5. Creating Value -- Part 6. Communicating Value -- Part 7. Delivering Value -- Part 8. Conducting Marketing Responsibly for Long-Term Success -- Appendix: Sonic Marketing Plan and Exercises -- Endnotes -- Glossary. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Permanent Location | Current Location | Date acquired | Source of acquisition | Cost, normal purchase price | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Central Library, PUMHSW, Nawabshah (SBA) | Reference Section (PUMHS Central Library) | 2020-02-01 | M/S Pak Book Bill No:11916131-Date.27-6-2019 | 1643.35 | 39746 Ref | Books | ||
| Central Library, PUMHSW, Nawabshah (SBA) | Reference Section (PUMHS Central Library) | 2020-02-01 | M/S Pak Book Bill No:11916131-Date.27-6-2019 | 1643.35 | 39747 Ref | Books | ||
| Central Library, PUMHSW, Nawabshah (SBA) | Reference Section (PUMHS Central Library) | 2020-02-01 | M/S Pak Book Bill No:11916131-Date.27-6-2019 | 1643.35 | 39748 Ref | Books | ||
| Central Library, PUMHSW, Nawabshah (SBA) | Reference Section (PUMHS Central Library) | 2020-02-01 | M/S Pak Book Bill No:11916131-Date.27-6-2019 | 1643.35 | 39749 Ref | Books |